UI and UX are critical pieces of the puzzle, but they often sit in silos. We treat design as a full‑stack discipline that spans product discovery, business modelling, user research, interaction design, visual language, and front‑end hand‑off. This holistic approach closes the gap between business goals and user needs, producing cohesive products rather than disjointed screens.
Product strategy & discovery - Competitor audit, and collaborative workshops uncover core problems and define success metrics.
User research & testing - Interviews, surveys, and moderated usability tests validate assumptions and steer design decisions with real data.
Information architecture - Clear user flows, sitemap diagrams, and content hierarchies lay the foundation for intuitive navigation.
Interaction & interface design - High‑fidelity Figma mock‑ups, motion prototypes, and micro‑interaction specs turn flows into engaging experiences.
Design systems - Scalable libraries of components, tokens, and guidelines ensure consistent UI across web and mobile while accelerating development.
Prototyping & validation - Interactive prototypes in Figma or Framer enable rapid iteration and stakeholder buy‑in before a single line of code is written.
Developer hand‑off - Design tokens, red‑line specs, and documentation bridge the gap between pixels and production code.
Figma & FigJam - Single source of truth for wire‑frames, UI kits, and real‑time collaboration.
Hotjar Post ‑ launch behaviour analytics to inform future iterations.
1. Discover - We kick off with a workshop to map business goals, user personas, and technical constraints. Competitive analysis and user interviews follow.
2. Define - Insights crystallise into problem statements, success metrics, and a prioritised feature set. We outline a roadmap and create low‑fidelity flows.
3. Design - Rapid cycles of sketches → wire‑frames → high‑fidelity UI → interactive prototypes, with continuous stakeholder feedback.
4. Validate - Usability tests and A/B experiments verify that the design meets user needs before engineering commits to build. Deliver - Final Figma files, a documented design system, and developer assets (tokens, icons, animation specs) are handed off in Storybook and Zeplin.
5. Iterate - Post‑launch analytics feed the next sprint of improvements; we remain on call for design QA and new feature design.
• Reduced onboarding drop‑off by 38 % for a peer‑to‑peer rental app through simplified account creation and contextual tips.
• Boosted booking conversions by 25 % for a travel platform after re‑architecting the search and checkout flows.
• Cross‑functional by default - Designers sit next to product managers and engineers, ensuring pragmatic solutions that ship.
• Research‑driven decisions - We budget for testing and analytics up front, so opinions never outweigh evidence.
• Design systems expertise - We’ve rolled out scalable design systems used by teams of 2 to 20 engineers.
• Tool‑agnostic hand‑off - Whether your front‑end is React, Vue, Flutter, or native, we tailor assets and tokens to slot right in.
Need a fresh UI, a full product revamp, or a design partner from day one? Schedule a 30‑minute discovery call or write to contact@atenbi.com