Modernizing JRPass Without
Disrupting Sales Performance

Travel Platform

Ruby on Rails

Platform Modernization

SEO Optimization

Adyen Payment

eCommerce Scalability

ClientJRPass

ServiceRuby on Rails, Design

DeliverablesWe upgraded legacy code, stabilized
infrastructure, and added new features like
SIM card sales-while keeping JRPass fully
operational for users.

About JRPass

JRPass.com The leading online platform to book railpasses and tickets for high speed rail travel in Asia.

Country

UK / Japan

Industry

TravelTech / eCommerce

Timeline

Ongoing collaboration

JRPass handles thousands of bookings every month, offering streamlined access to Japan's complex transportation system. As demand grew and the platform matured, new requirements emerged from performance upgrades to new product launches.

The challenge

Being always in motion, the JR Pass platform requires the best in terms of maintenance and scalability. Founded in 2009 and having experienced massive growth and success, the app had to maintain legacy functionality and at the same time be ready for the challenges that come with an ever growing inbound tourism market. Including changing SEO standards, mobile performance, and payment security compliance pushed us to modernize across the board.

Challenges we tackled included:

Technical debt: outdated Ruby, Redis, and legacy API integrations from suppliers
Recurring Redis memory leaks triggered by external integrations
Manual-heavy workflows for tickets, orders, and payments
Missing SEO elements and mobile performance bottlenecks
Dated security/authentication practices
No unified approach for new digital product launches

Partnership
Goal

For JRPass, stability and reliability are the world. Even with ongoing maintenance and upgrades, the number one priority is an uninterrupted user experience and live operation of the booking platform.

Our shared goal was to

Make JRPass more scalable, automated, and future-proof

Automation and digitalization of manual work

Deliver a full suite mobile experience

Strengthen compliance and security to match both Japan and EU regulations (GDPR)

Add new product capabilities connecting railways with telecommunications

We approached this as a long-term product partnership with ever changing requirements based on market demands.

TESTIMONIAL

"The JRPass application has seen tremendous improvements in stability, scalability, and usability. The team's technical expertise has set a strong foundation for our future growth."

JRPass ManagementJRPass.com

The Result:

Before We Got Involved

Manual, repetitive workflows that should be automated
Database and memory management missing optimization
Limited mobile usability and inconsistent layout across devices
Outdated SEO structure reduced discoverability
Payment provider required update to 3D Secure v2

After Our Work

SIM card productNew digital connectivity product launched with a separate order flow integrated into checkout

New Payment Methods

with enabling

3D Secure v23D Secure v2 and compliant cookie consent banners implemented DDos Protection and traffic balancing

Ruby and Redis upgraded; memory leaks resolved, we eliminated several service disruptions caused by third-party code.

OAuth2 rolled out across 3rd party integrations / APIs.

20% faster mobile load times with JS and CSS optimization

40%+ fewer manual actions needed with new bulk upload and order automation

Clear Outcome

JRPass is now faster, more secure,
easier to manage and ready
for growth.

Reach us

Whatwe delivered

We transformed a high-traffic platform with legacy systems into a streamlined, scalable product that supports new revenue channels, while making sure daily operations are secure and uninterrupted.