Modernizing JRPass Without
Disrupting Sales Performance

Travel Platform

Software Development

Platform Modernization

SEO Optimization

Adyen Payment

eCommerce Scalability

ClientJRPass

ServiceSoftware Development, Design

DeliverablesWe upgraded legacy code, stabilized
infrastructure, and added new features like
SIM/eSIM connectivity add-ons while keeping JRPass fully operational for users.

About JRPass

JRPass.com is a leading online platform to book rail passes and tickets for high-speed rail travel in Asia.

Country

UK / Japan

Industry

TravelTech / eCommerce

Timeline

Ongoing collaboration

JRPass handles thousands of bookings every month, offering streamlined access to Japan's complex transportation system. As demand grew and the platform matured, new requirements emerged-from performance upgrades to new product launches.

The challenge

Being always in motion, the JRPass platform requires the best in terms of maintenance and scalability. Founded in 2009 and having experienced massive growth and success, the app had to maintain legacy functionality and at the same time be ready for the challenges that come with an ever growing inbound tourism market. Changing SEO standards, mobile performance, and modernizing checkout and payments pushed us to improve across the board.

Challenges we tackled included:

Technical debt: outdated core runtime, cache, and legacy supplier API integrations.
Recurring cache/memory pressure triggered by external integrations.
Manual-heavy workflows for tickets, orders, and payments
Missing SEO elements and mobile performance bottlenecks
No unified approach for new digital product launches

Partnership
Goal

For JRPass, stability and reliability are the world. Even with ongoing maintenance and upgrades, the number one priority is an uninterrupted user experience and live operation of the booking platform.

Our shared goal was to

Make JRPass more scalable, automated, and future-proof

Reduce manual work through automation and digitalization

Deliver a full suite mobile experience

Add new product capabilities (e.g., connectivity add-ons)

Establish a repeatable approach for launching new features

We approached this as a long-term product partnership with ever changing requirements based on market demands.

TESTIMONIAL

"The JRPass application has seen tremendous improvements in stability, scalability, and usability. The team's technical expertise has set a strong foundation for our future growth."

JRPass ManagementJRPass.com

The Result:

Before We Got Involved

Manual, repetitive workflows that should be automated
Database and memory management missing optimization
Limited mobile usability and inconsistent layouts
Outdated SEO structure reduced discoverability
Checkout required an update to 3-D Secure v2

After Our Work

Core runtime and cache upgrades

memory issues resolved, eliminating several service disruptions caused by third-party code

New Payment Methods

with 3-D Secure v2 via a leading payment processor, integrated into existing checkout and ops

Shipping & Ops Automation (highlight)Rebuilt carrier address validation and added cost-based delivery-partner suggestions in Admin reducing failed shipments and manual steps

~20% faster mobile load times through JS/CSS optimization

40%+ fewer manual actions with new bulk tooling and order automation

SIM connectivity add-on introduced with dedicated flow and reporting

Clear Outcome

JRPass is now faster, more secure,
easier to manage, and ready
for growth.

Reach us

Whatwe delivered

We transformed a high-traffic platform with legacy systems into a streamlined, scalable product that supports new revenue channels, while making sure daily operations are secure and uninterrupted.